We're So Proud to Be Part of 'Buy Women Built'!
By
F E R M A R Y
on
11 March 2025
Hello friends, I’m beyond excited to share that we are now officially part of the Buy Women Built movement. For me, it’s more than a badge, it’s a full-circle moment rooted in memory, care, and intention. Fermentation has been part of my life since childhood, passed down through the women in my family, where preserving food was an act of quiet strength, intuition, and nourishment. Years later, after building community through my other brands and refining my expertise, with a fantastic team I created Fermary as a modern expression of that legacy, a women-led brand that honours ancient wisdom while supporting gut health, beauty, and wellbeing. Like many female founders, I didn’t follow a linear path. I followed instinct, creativity, and a deep belief that what we create with care can shape not just our plates, but our future. That’s why being part of this movement means so much. Let’s talk about the facts – because they need changing. We don’t have enough women starting businesses in the UK. We’re 30% behind countries like the USA, Canada, and the Netherlands. If we matched those levels, it would add £200 billion to our economy. Only 1 in 3 UK entrepreneurs is female. A staggering 80% of 11–18 year olds can’t name a single female entrepreneur. Kids are four times more likely to picture a man than a woman when they hear the word “entrepreneur”. And while 56% of men feel confident starting a business, only 39% of women do. Yet here’s the potential: if women started businesses at the same rate as men, we’d unlock £250 billion in economic growth. Click to watch our Instagram Reel – a glimpse behind the scenes with our female-first team in action. Created for Stress Awareness Month, this reel highlights how much we care about women’s wellbeing and the role that nourishment, rest, and support play in our daily lives, especially through motherhood, perimenopause, and menopause. This is what Buy Women Built is all about. A movement to shine a light on women-founded brands – not just to support them, but to inspire the next generation. Because when you buy from a woman-built business, you're doing more than just shopping – you're voting with your wallet. You're saying: this matters. At Fermary, we’re proud to display the Buy Women Built kitemark on our jars. It’s more than a symbol, it’s a statement. That we’re women-founded. That we have a female-led, mostly female team – and we’re proud of it. That we value collaboration, growth, honesty, and inclusivity. And that every product we make is part of something bigger. We’re joining a call to action. Let’s use our everyday spending power to support the brands we believe in, and build the economy we want to see. Because when we buy women-built, we not only lift up the incredible businesses that exist now, we help the next generation dream even bigger. And the bigger girls dream, the stronger and fairer our country will be. Best wishes,
Elena
Founder, Fermary
